When we consider the environment and many other factors such as your business having an improved public perception it is clearly far better to reduce energy waste than to just produce more. More of us would most certainly be interested in energy-saving if it was a quantifiable and tangible amount of energy, if we could see it. You wouldn’t put more fuel in a leaky tank in your car, but you might do, if you don’t know about it, come to think of it my consumption has gone up recently.

But Imagine if you were able to see the amount of energy in real time usage, and more than that, the actual money saved through using intelligent energy saving products. This is absolutely possible with Eniscope.

Eniscope Enigin Scam Busting – Don’t make more energy.

What is Eniscope? Is a real-time energy display, it’s not be confused with so-called smart meters that could be just a scam, Enigin PLC’s Eniscope can tell you your genuine energy usage and how decisions you make can have an immediate impact on energy consumption. It can pinpoint for you energy abusing appliances and energy leaks or even if your employees are needlessly costing you money by letting appliances run when not needed. It can do all this second by second.

You need not be alarmed or confused by countless reams of technical information and statistics. Eniscope has been designed so that this information is portrayed in a simple, easily understandable display, which also happens to be easy on the eye. There is technical data available that would make an electrical engineer’s dream come true, but delivered with the simplicity of a car like fuel gauge. The uninitiated would in an instant understand the cost and savings made, even over previous weeks and months. Thats what I call a scam buster!

So dont’t fall for the make more energy scam, Enigin PLC’s Eniscope make energy saving visible and viable.

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But extreme weather conditions, as seen with early winter heavy snowfall in the States, are all linked to global warming! The climate is changing and this is creating a disturbance in the balance, whether this is reflected by extremely hot or cold weather isn’t disproving the science behind climate change and the fact that human activity has a large part to play in that.

But this is where Enigin can help: by supplying energy saving solutions which decrease the amount of energy an appliance needs to function (whether it be lighting, air conditioning, motors or refrigeration), Enigin are helping businesses lower the pressure they are putting on energy suppliers, who are experiencing such a huge demand that the frequency of energy failures increases, especially during times of extreme cold.

Enigin therefore not only give businesses the opportunity to save money, but they also provide systems which have a lower carbon footprint, and they enable energy suppliers to tackle high demand more efficiently.

With Enigin PLC’s energy efficient systems, businesses all over the world can make an actual difference for the environment, and participate actively in fighting climate change to ensure that the damage is not irreversible.

Saving energy preserves the Earth’s natural resources, and the great thing is that it is easy to do! With today’s modern and pointy technology, systems and products exist which make it really easy for consumers to lower their energy consumption, yet which does not imply lowering the standards of living or comfort.

Energy efficiency equipment gives the same results, and sometimes better ones!, as conventional appliances, but the main difference is that the outcome weighs less on the environment and on the consumer’s wallet.

Whether the weather is extremely hot or cold, energy efficiency remains a preferred solution which induces a win win situations - reducing the impact of climate change and allowing the consumer to save money!

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At Enigin we advise Enigin Distributors and enigin Partners to walk away from potential or current clients that will not benefit them or their energy saving business.

In support of this view, even when business is tough, Rohit Bhargava stated in his post on the Influential Marketing Blog, that “their best business decision may actually involve FIRING some of their worst customers.”

How do you decide which customer or client is one to be fired? Bhargava said that definitions of a “bad customer” will differ, but they might refer to:

• Those who require an extraordinary amount of attention
• Those whose demanding or abusive treatment of your staff causes high rates of turnover

He then has this advice for how to handle your bad customers:

• Identify the real problem. Because relationships sour over time, the source of a conflict might not be readily apparent. Don’t proceed until you have a good sense of what’s really going wrong.
• Take responsibility for your mistakes. “Showing good faith to fix what you can fix from your end will be important not only to try and salvage the relationship,” he says, “but also to demonstrate to your customer that you are really trying to make the relationship work better.”
• Present the issue to your customer. They might be receptive to your feedback, and they might implement positive changes that move them back to the “good customer” column. Or they might push back. If that happens…
• Establish a three-strikes-and-you’re-out policy. “This is not always something that you can communicate to your customer,” he notes, “but internally your employees need to know that there is a process that you will be using to put the customer on final notice before you make a decision.”
• Terminate and refer. Handle the “firing” with a positive attitude, and demonstrate your goodwill by helping the customer to find another vendor.

Yes losing any customer will cause a likely drop in revenue—but you’ll free up resources to find and build more profitable partnerships.

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The challenge is to write informative and persuasive copy, which is difficult in itself, and then if you arouse your readers’ curiosity, maintaining that interest is the real challenge.

Here is the last great tip on how to write effective sales letters.

Here is tip 5:

5. Check, check, check

I cannot overemphasize checking your letter. Obvious mistakes in your copy will diminish the overall effectiveness of your sales pitch.

The steps in this and previous posts sare a guide for writing engaging, informative, and concise sales letters.

But remember no one-size-fits-all template exists for producing successful copy. Practice makes perfect, and only through trial and error can one master the art of writing a sales letter.

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The challenge is to write informative and persuasive copy, which is difficult in itself, and then if you arouse your readers’ curiosity, maintaining that interest is the real challenge.

Here and over the next post we will provide you with great tips on how to write effective sales letters.

Here is tip 4:

4. Format your letter

An aesthetically pleasing letter will likely appeal to potential clients.

Break up text by using bullet points and subheads. Avoid long blocks of text; to the reader, they will seem interminable. Adequately formatting text will also help readers who skim to understand the key points of your sales letter.

Include a post script (PS) message. Research suggests that many people read the PS after the headline. That would be an ideal place to reiterate your call to action.

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The challenge is to write informative and persuasive copy, which is difficult in itself, and then if you arouse your readers’ curiosity, maintaining that interest is the real challenge.

Here and over the next few posts we will provide you with some great tips on how to write effective sales letters.

Here is tip 3:

3. Check your Grammar

Ensure that your grammar is accurate, including spelling and punctuation.

To ensure clarity and brevity, have someone else read your sales letter before you send it. Alternatively, you could put aside your initial draft for a little while, then return to it later with a fresh mind.

Because potential clients want to read succinct pieces, keep your letter short, simple, and fun, and try to use familiar words and uncomplicated sentences.

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The challenge is to write informative and persuasive copy, which is difficult in itself, and then if you arouse your readers’ curiosity, maintaining that interest is the real challenge.

Here and over the next fiew posts we will provide you with some great tips on how to write effective sales letters.

Here is tip 2:

2. Personalised Message

People buy from people, not faceless corporations. Remember that you are writing to a person. Try to use his or her name, if possible, and include as much information about the client as you can.

Avoid “Dear Sir/Madam.” Nothing warrants the instant purging of a sales letter more than that impersonal greeting. Remove “dear” altogether; instead, stick with a simple “Hello” or “Good Afternoon.”

Remember to double-check and triple-check that you have the correct spelling of your contact’s name.

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The challenge is to write informative and persuasive copy, which is difficult in itself, and then if you arouse your readers’ curiosity, maintaining that interest is the real challenge.

Here and over the next few posts we will provide you with some great tips on how to write effective sales letters.

1. The Essential Headlines
Because the title is the first thing that’s read, it needs to entice the reader by alluding to the potential benefits of the piece. Interesting and punchy titles that include numbers, percentages, and statistics will grab a client’s attention.

“Wow-factor” headlines can be effective, but with every other salesperson using similar hooks, it may be difficult to differentiate yourself from your competition. Clients are becoming more desensitized to mundane titles such as “fantastic offer,” “top offer,” “great opportunity,” and “last chance.” Letters bearing such headlines are far more likely to pollute the trash bins of Outlook and Gmail accounts than result in sales.

The most effective titles are directed toward your customer base. Whether you are a B2B or B2C company, think about whom you are trying to communicate with, and tailor your message accordingly.

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Here in the UK it is frustrating to hear about cuts, cuts and more cuts, by the same token it is a hard measure that needs to be taken after years of wanton spending by so many of us, after many people throughout the world have enjoyed quite a few years of boom and easy money.

Yes belt tightening is not always pleasant but we have to face up to hard truths and that often means austerity measures, but does it have to be so painful? Job losses, financial penalties on pensions or redundancy payments - they hurt the ordinary person - but could something else be done?

In the UK proposed plan to put £55 billion into school buildings has been scrapped, as being the wrong time to spend this sort of money. Yet it appears strange that a national government won’t be putting money into something that makes a massive impact on the countries future, but money has got to stop hemorrhaging out of the countries coffers.

But there are other things that could be done that could reduce the impact of such cuts and certainly protect jobs, pensions and budgets - what? Efficiencies, and particularly energy efficiencies.

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With Twitter many “Do Not Get It” - which is why this post by Ira Kalb on Bnet.com is of interest:

Despite the fact that millions of people are using Twitter, too many still do not seem to grasp its  power. Upon asking marketers if they use Twitter, the common replies I hear are:

• “Why should I care if you are having a latte at Starbucks?”
• “I already get status updates from LinkedIn or Facebook.”

These reactions demonstrate that some marketing professionals still don’t know what Twitter can do for their business or the brands they manage. In fact, last year social media pundit and blogger Brian Solis noted that on Google, the second most popular query that begins with “I don’t get…” is “I don’t get Twitter.”

Twitter users have more power

Those that do get Twitter seem to have more influence online. A 2010 study by Exact Target showed that consumers active on Twitter are three times more likely to impact a brand’s reputation than the average customer. In fact, the study goes on to say that Twitter users are the most influential online consumers and that “Twitter offers marketers an unrivaled opportunity to instantly and personally interact with customers on behalf of a brand.”

How can you use Twitter to improve your business? A look at how some marketers are using it to their advantage might give you some good ideas.

Use it as a Tool for Consumer Feedback

Mashable’s Adam Ostrow reports that Gatorade has a command center called Mission Control that monitors Tweets relevant to the Gatorade brand. Mission Control enables them to react quickly to complaints and turn them into opportunities for building a closer relationship with customers.  They also use it to gauge the effectiveness of advertising campaigns, monitor product performance, and feed new product ideas and competition information to the appropriate new product development and sales teams.

Use it to Enhance Loyalty to a Brand

Sun Valley Dairy uses Twitter to promote their Voskos Greek yogurt brand. They run contests, link to coupons on their Web site, provide links to scientific data related to health benefits, encourage followers to share how they use their products, and refer followers to Greek yogurt recipes.

Fix Customers Problems

JetBlue uses Twitter extensively to service their customers, which tend to be tech-savvy and influential. They have over 1.6 million followers and receive lots of positive feedback about their quick response to customer complaints via Twitter. They add a personal touch to their Twitter page by providing the name of the customer service person on duty.

Twitter gives JetBlue the opportunity to quickly reply in real time so they can impress their customers, neutralize negative feelings from a bad experience, and generate a positive word-of-mouth pyramid on Twitter that can multiply on other social networks.

These are just a few of the many ways companies are using Twitter in their marketing.

How have you used Twitter to advance the marketing of your company and products?

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