SM Enigin

Enigin Also Combat Global ‘Cooling’!

The theory of global warming has been somewhat contested and doubted over the last few weeks especially, with this weeks cold snaps that Europe has been experiencing.

But extreme weather conditions, as seen with early winter heavy snowfall in the States, are all linked to global warming! The climate is changing and this is creating a disturbance in the balance, whether this is reflected by extremely hot or cold weather isn’t disproving the science behind climate change and the fact that human activity has a large part to play in that.

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Fire Your Bad Customers

IN difficult times for business many business owners, managers and sales people do not realise that in their efforts to retain every client they have they actually hang on to some that are detrimental to their business.

At Enigin we advise Enigin Distributors and enigin Partners to walk away from potential or current clients that will not benefit them or their energy saving business.

In support of this view, even when business is tough, Rohit Bhargava stated in his post on the Influential Marketing Blog, that “their best business decision may actually involve FIRING some of their worst customers.”

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Enigin Tips - Writing Effective Sales Letters V

Enigin Distributors and Partners, like many who for directly for Enigin, have to get involved in writing sales letters or sales copy.

The challenge is to write informative and persuasive copy, which is difficult in itself, and then if you arouse your readers’ curiosity, maintaining that interest is the real challenge.

Here is the last great tip on how to write effective sales letters.

Here is tip 5:

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Enigin Tips - Writing Effective Sales Letters IV

Enigin Distributors and Partners, like many who for directly for Enigin, have to get involved in writing sales letters or sales copy.

The challenge is to write informative and persuasive copy, which is difficult in itself, and then if you arouse your readers’ curiosity, maintaining that interest is the real challenge.

Here and over the next post we will provide you with great tips on how to write effective sales letters.

Here is tip 4:

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Enigin Tips - Writing Effective Sales Letters III

Enigin Distributors and Partners, like many who for directly for Enigin, have to get involved in writing sales letters or sales copy.

The challenge is to write informative and persuasive copy, which is difficult in itself, and then if you arouse your readers’ curiosity, maintaining that interest is the real challenge.

Here and over the next few posts we will provide you with some great tips on how to write effective sales letters.

Here is tip 3:

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Enigin Tips - Writing Effective Sales Letters II

Enigin Distributors and Partners, like many who for directly for Enigin, have to get involved in writing sales letters or sales copy.

The challenge is to write informative and persuasive copy, which is difficult in itself, and then if you arouse your readers’ curiosity, maintaining that interest is the real challenge.

Here and over the next fiew posts we will provide you with some great tips on how to write effective sales letters.

Here is tip 2:

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Enigin Tips - Writing Effective Sales Letters I

Enigin Distributors and Partners, like many who for directly for Enigin, have to get involved in writing sales letters or sales copy.

The challenge is to write informative and persuasive copy, which is difficult in itself, and then if you arouse your readers’ curiosity, maintaining that interest is the real challenge.

Here and over the next few posts we will provide you with some great tips on how to write effective sales letters.

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Twitter - Do You Get It?

At Enigin we encourage Enigin Partners and Enigin Distributors to use effective marketing to promote their energy saving businesses - one of the most effective ways to do so in recent years is social media - Facebook, LinkedIn and Twitter.

With Twitter many “Do Not Get It” - which is why this post by Ira Kalb on Bnet.com is of interest:

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Enigin Advice - How is your Business Doing?

AT Enigin it very enjoyable to see many people start out in the energy saving business - sometimes it is the new Enigin Distributors first foray into business ownership, for others they are entrepreneurs always looking for a growth industry.

But after you are up and running, whether a serial entrepreneur or new to owning a business, how do you gauge the long-term health of your enterprise?

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Enigin Advice - 10 Ways to Benefit from Social Media

Enigin Distributors are advised to use social media to promote their business, if its right for their local market. At Enigin we use social media, to a point, as not all social media is appropriate to our business and clients.

Many businesses thought social media would be a passing fad, something that would astound everyone for a short time then disappear. But with Facebook, Twitter and all the others generally displaying remarkable staying power, former skeptics have come to the conclusion that traditional methods of attracting customers are no longer enough.

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