Enigin Tips - Writing Effective Sales Letters IV
Enigin Distributors and Partners, like many who for directly for Enigin, have to get involved in writing sales letters or sales copy.
The challenge is to write informative and persuasive copy, which is difficult in itself, and then if you arouse your readers’ curiosity, maintaining that interest is the real challenge.
Here and over the next post we will provide you with great tips on how to write effective sales letters.
Here is tip 4:
4. Format your letter
An aesthetically pleasing letter will likely appeal to potential clients.
Break up text by using bullet points and subheads. Avoid long blocks of text; to the reader, they will seem interminable. Adequately formatting text will also help readers who skim to understand the key points of your sales letter.
Include a post script (PS) message. Research suggests that many people read the PS after the headline. That would be an ideal place to reiterate your call to action.
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