Enigin Tips - Writing Effective Sales Letters II
Enigin Distributors and Partners, like many who for directly for Enigin, have to get involved in writing sales letters or sales copy.
The challenge is to write informative and persuasive copy, which is difficult in itself, and then if you arouse your readers’ curiosity, maintaining that interest is the real challenge.
Here and over the next fiew posts we will provide you with some great tips on how to write effective sales letters.
Here is tip 2:
2. Personalised Message
People buy from people, not faceless corporations. Remember that you are writing to a person. Try to use his or her name, if possible, and include as much information about the client as you can.
Avoid “Dear Sir/Madam.” Nothing warrants the instant purging of a sales letter more than that impersonal greeting. Remove “dear” altogether; instead, stick with a simple “Hello” or “Good Afternoon.”
Remember to double-check and triple-check that you have the correct spelling of your contact’s name.
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