Enigin Tips - Writing Effective Sales Letters I
Enigin Distributors and Partners, like many who for directly for Enigin, have to get involved in writing sales letters or sales copy.
The challenge is to write informative and persuasive copy, which is difficult in itself, and then if you arouse your readers’ curiosity, maintaining that interest is the real challenge.
Here and over the next few posts we will provide you with some great tips on how to write effective sales letters.
1. The Essential Headlines
Because the title is the first thing that’s read, it needs to entice the reader by alluding to the potential benefits of the piece. Interesting and punchy titles that include numbers, percentages, and statistics will grab a client’s attention.“Wow-factor” headlines can be effective, but with every other salesperson using similar hooks, it may be difficult to differentiate yourself from your competition. Clients are becoming more desensitized to mundane titles such as “fantastic offer,” “top offer,” “great opportunity,” and “last chance.” Letters bearing such headlines are far more likely to pollute the trash bins of Outlook and Gmail accounts than result in sales.
The most effective titles are directed toward your customer base. Whether you are a B2B or B2C company, think about whom you are trying to communicate with, and tailor your message accordingly.
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